Saturday, December 13, 2014

‘Free The Nipple’

A new film blurs the lines of art and real life as it follows the social-media fight for women’s right to go topless.
In a world where the genitalia of millions of women are mutilated every year to discourage premarital sex, the double standard that men can be topless where women can’t—on beaches, television, and Instagram—seems a mild injustice.

But in many Western countries, that injustice has sparked a popular movement called Free the Nipple, with celebrities like Miley Cyrus and Cara Delevingne raising awareness on social media about breast censorship and the greater issue of gender inequality.

Now, a new film reimagines the online movement as an army of female revolutionaries fighting police and the patriarchy for the right to unfurl their breasts on America's streets, subways, and social media sites.




Out today, Free the Nipple tells the story of a young, relentlessly earnest female journalist, With (Lina Esco), whose reporting on women protesting topless in New York City leads her to cross the line from journalistic observer to equal rights crusader. With is enchanted by Liv (Lola Kirke, sister of Girls star Jemima), a feminist activist who provides an insider’s view of the cause and the obstacles she faces even in liberal New York City, where it has been legal for a woman to be topless in public since 1992.

With presumes that the liberated nipple story will be her Watergate, making her career as a scribbler. As she types feverishly on the floor of her apartment, we see a montage of news clips—the mass shooting in a Colorado movie theater during a showing of The Dark Knight Rises, Janet Jackson’s infamous Super Bowl nip-slip—exposing a culture where sex is stigmatized more than violence. Why is it okay to show so much blood and gore on TV and in Hollywood movies, but ban images of barely bare-breasted women breastfeeding on Instagram?

It’s a good question, but when With submits her passion project to her boss at News Corp—the stereotypical grey-haired dinosaur in a suit who just doesn't get it—he looks down his long nose and thrusts the hard copy in her face. “If you’re in this to change the world, you’re in the wrong business,” he says before showing her the door, in one of the movie’s many ham-handed and clichéd scenes.

Of course With wants to change the world, so she becomes a feminist activist, galvanizing a troop of women to take the movement national and break free from their shackles (in this case, their bras).

“The nipple has become the Trojan Horse for a bigger dialogue to begin about inequality and oppression,” says the 29-year-old Esco, an actress who, like her character, is passionate, relentlessly earnest (it’s more endearing in real life), and who paused her career to focus on activism. (Free the Nipple is Esco’s directorial debut).

Indeed, it was Esco who introduced the movement to celebrities, writing about it in the Huffington Post. Days after her editorial was published, Miley Cyrus tweeted a picture of herself with a fake nipple over her eye to @freethenipple. (Cyrus and Esco met while working together on the 2012 film LOL).




Source: http://www.thedailybeast.com/


Wednesday, December 10, 2014

The 10 Most Watched Ads on YouTube in 2014

Nike's World Cup spots outplayed all other advertising on YouTube in 2014, taking the No. 1 and No. 2 slots on Adweek and Google's YouTube Ads Leaderboard list for the year, ranking the most-viewed commercials posted to the video site.

Budweiser and its dogs also did well, with its "Puppy Love" Super Bowl spot placing third and its "Friends Are Waiting" responsible drinking ad coming in ninth.

The top 10 ads earned a combined 425 million views and accounted for more than 1 billion total minutes of viewing time (that's about 1,900 years)—54 percent more than last year's top 10. They were also 47 percent longer this year, averaging three minutes in length. Nike "Winner Stays," at No. 1, clocks in at 4:12. (It was a big year for live sports in general, with Super Bowl, Olympics and World Cup ads all making the list.)

We also have a Voice op-ed from Lisa Gevelber, vp of ads marketing at Google, which you can read here: When Ads on YouTube Aren't Ads at All

See all 10 spots below. Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. Among the ads not meeting the standards of that methodology: American Greetings, Wren, Save the Children and John Lewis.

10. https://www.youtube.com/watch?v=DwaAFSiBedU
9. https://www.youtube.com/watch?v=eubWYPhcEEo
8. https://www.youtube.com/watch?v=57e4t-fhXDs
7. https://www.youtube.com/watch?v=oxhSnNZH3Rk
6. https://www.youtube.com/watch?v=u2HD57z4F8E
5. https://www.youtube.com/watch?v=PUKMUZ4tlJg
4. https://www.youtube.com/watch?v=XjJQBjWYDTs
3. https://www.youtube.com/watch?v=uQB7QRyF4p4
2. https://www.youtube.com/watch?v=Iy1rumvo9xc
1. https://www.youtube.com/watch?v=3XviR7esUvo




Source: http://www.adweek.com/

Tuesday, December 2, 2014

Nye's Polonaise will close after 65 years

The owners of Nye's Polonaise Room on Monday told employees that they plan to close the bar, a Northeast Minneapolis institution, next year.

The bar and restaurant, located just across the Hennepin Avenue bridge from downtown, is owned by brothers Tony and Rob Jacob. The Jacob brothers bought the bar and restaurant in 1999.
"We have made the decision to close Nye's after careful consideration," Rob Jacob said Monday. "In recent years, business has fallen off and it's been difficult for us to stay competitive."

Nye's will close in late summer or early fall.
Restaurants don't generally give advance notice of closures, but Jacob said the company decided to go against the grain out of respect for the bar's 35 employees. Nye's workers are members of Local 17 of the Twin Cities Hospitality Union.

The brothers also hope the announcement will inspire customers to come in for one last round. That kind of approach helped Chicago-based Hot Doug's — like Nye's, a local institution — drum up huge business before it closed earlier this year.
"It's the end of an era and we want to do it the right way," Jacob said. "It was time for Nye's to quit while we were ahead."

Rob Jacob said that he and his brother have not yet decided what they will do with the property.
Nye's was founded in 1950 by Al Nye. The decor, menu and even a portion of the clientele has gone on largely unchanged since that time.

Its unstinting retro flair has earned the restaurant and watering hole national recognition. In 2006, Nye's was named best bar in America by Esquire Magazine, which wrote:
"More accurately, it is the two best bars in America -- Nye's Bar, known as the "Old Side" to its ancient staff and unshifting regulars, and the upscale bordello kitsch of the Polonaise Room -- connected through their shared fire wall by a pair of swinging doors."

Source: http://www.bizjournals.com/

Friday, November 21, 2014

Don’t be a Turkey on Thanksgiving

Guess which single day of the year has the highest number of cooking-related fires in the home? Well, if you read the title of the column, you would be correct if you guessed that it is Thanksgiving. It’s No. 1 by a long shot – three times the national average of fires per day, according to statistics from the National Fire Protection Association. But don’t scrap the idea of cooking this Thanksgiving and break out the peanut butter and jelly; just spend a few minutes putting safety on the menu.

Cooking fires are the No. 1 cause of home fires and related injuries. The annual average is 155,400 home fires per year involving cooking equipment, resulting in nearly 400 civilian fire deaths, nearly 5,000 injuries and more than $770 million in direct property damage. Remember, the highest number of these fires happen Thanksgiving Day.

Thanksgiving can be overwhelming for so many people. With guests coming in for a family gathering, multiple items cooking in the oven and on the stove, it is easy to see how some items can be overlooked. To be a safe Thanksgiving cook, take the following safety tips into account.

Keep anything that can catch fire, such as oven mitts, towels and recipes, away from the stove top. It might be convenient, but it could also be a recipe for disaster. Have children stay out of the kitchen during times of high cooking activity. This can keep distractions and trip hazards to a minimum. Stay in the kitchen when frying, grilling or broiling foods. These dangerous cooking activities are not safe without supervision for any length of time. If you have to leave the kitchen, turn off the stove or have a responsible adult watch over it during your absence.

When simmering, baking, roasting or boiling food, check it at regular intervals. If you do step out of the kitchen, set a timer on the stove to remind you to check back often. These cooking activities are less dangerous and usually allow you to step away for short periods of time.

If a fire does break out, get everyone out of the house. Some move fast and others are not quite so fast, so the early warning is best. Close doors behind you to help contain the fire and call 9-1-1 once outside of the home.

If you are prepared to fight the fire, give the order for everyone to leave and keep a clear path at your back in case you have to leave in a hurry. Keep lids near the cooking area so you can easily slide them over the pan with your oven mitt or gloved hand. Turn off the heat to the stove and leave the pan alone while you assess the damage. If the fire is in an oven, turn off the heat to the unit and keep the door closed.

Safe cooking habits are contagious, so pass them on to others in your home who assist with the cooking detail. Let them know where fire extinguishers are kept and where the lids are on the counter. Enjoy your dinner.

Source: http://www.hometownlife.com/

Tuesday, November 18, 2014

Write a Business Plan

1. Problem statement.
Successful businesses share a common attribute: They do something useful for their customers. One way to determine what is useful for your customers is to identify and describe the problem that your business will solve. For example, a window washing service solves the customer's twin problems of wanting clean windows, but lacking the time or physical ability to clean windows him or herself.

2. Business description.
Your business description should explain exactly what you will provide for the customer, as well as what you'll exclude. Each of the choices you make in your business description will affect the amount of money you'll need to start or expand, and how much sales revenue you can expect.

3. Résumé of business accomplishments.
If you are looking for money from investors or lenders, they will want to be certain you have the experience, education, and desire necessary to make your business a success. This shouldn't take the form of a traditional resume, but rather it should be a statement of everything you have accomplished that has a direct bearing on your business objectives.

4. Marketing plan.
Your marketing plan should cover areas ranging all the way from determining how your business fits into the national and local economies to deciding what color your logo should be. Your marketing plan should describe your target customer, decide how to reach customers, analyze competing businesses, include a marketing budget, and discuss how you will differentiate your business from the competition. A good resource on how to market effectively is Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success, by Michael Phillips and Salli Rasberry (Nolo).

5. Financial projections.
You need to make sure your business has the potential to be profitable, whether or not you are seeking investors. You will need to make several calculations, including a break-even analysis, a profit-and-loss forecast, a cash-flow projection, and a start-up cost estimate. An accurate projection of your company's financial prospects should also include an analysis of future trends and the possible risks facing your business. For a more detailed description of each calculation, see Nolo's Business Plan Basics.

6. Personnel plan.
Chances are that you'll need some help to run your business. Your personnel plan should state whether you will hire temporary help through an agency, independent contractors, or employees. Include descriptions of the positions that you will need to fill and a staffing schedule. If you've never employed anyone before, see Nolo's Hiring Your First Employee:13 Things You Must Do.

7. Specific business goals.
The purpose of listing your business goals is to determine what you want your business to accomplish for you. Do you want freedom from 9 to 5? More time with your children? It's your wish list, so be specific and enjoy writing it.

8. Statement of personal finances.
If you are seeking investors, a personal financial statement is a must. The statement should list your personal assets, liabilities, income, and expenses. Don't be discouraged if your financial condition is weak. Your backers understand that you need money, and they want to know about you, the good and the bad.

9. Plan summary.
The plan summary introduces and emphasizes the high points of your plan. Its job is to tell readers who you are, what you want to do, how much money you need, and how much money you expect to make, all on one page.

Source: http://www.nolo.com

Monday, November 10, 2014

How to Cure Your Workaholic Addiction

Do you work while on vacation?
Do you check emails on your phone at dinner?
Do you squeeze in one last phone call before leaving the office?
If you're in an unhealthy addictive relationship with work, you're far from alone; so many of us now are working such long hours that it's hard to know what's even normal.
Working hard is a good thing--up to a point. Overwork doesn't help your productivity, and it's harmful to you. It's time to learn how to get back in balance.

Here are some pointers.

1. Learn to shut it down.

Make a pact with yourself that you will not work past a certain time, and honor that time to shut everything down. Learn to walk away.
2. Give yourself a break.

Learn to give yourself breaks during the workday, even if they're small ones. Go out for lunch instead of eating at your desk. Take a short walk around the office or a quick trip to a nearby park--anything that changes the scenery. Even 10 minutes away can make a world of difference.
3. Change your mindset.

You may be among the many people who believe that long hours demonstrate your great work ethic and that those who take breaks (or spend evenings, weekends, and vacations disconnected) are lazy or less committed. But that way of thinking is both inaccurate and unhealthy, so push back when you catch yourself giving in to it. Remember, what you think is what you are.
4. Treat it seriously.

When you are consumed with work and act as if your life were dependent on your job, you're likely damaging your health and relationships. You need to take change seriously. If need be, consider getting help to learn better skills for balancing your life.
5. Don't bring it home.

The hardest test of all! When you go home, make a point of turning off your phone and disconnecting from your email. Instead, take time for friends and family. It's time to be the person who just might be unavailable to work for a while--and unless you're literally saving lives with your job, that's OK.
6. Meditate on it.

More than most people, workaholics need to learn to turn off their thinking mind. The practice of meditation is a great way to make that happen. Take some time every day and consciously slow down, breathe, relax, rest your mind, and feed your heart.
7. Set healthy boundaries.

Many people who are prone to chronic overwork also have trouble setting and maintaining boundaries. As a starting point, make a work schedule and commit to it. If you need to include some late evening or weekend hours, that's fine--but do it intentionally, based on schedules and patterns, not just because you're already there and you haven't yet dropped from exhaustion.
Being a workaholic doesn't benefit anyone--not you, not your team, not your organization, not the world.
You'll be much more effective--not to mention happier--with adequate rest, sleep, breaks, and time to cultivate relationships and interests outside of work. Self-care keeps you on top of your game and in the game.

Source: http://www.inc.com/

Wednesday, November 5, 2014

How To Break A Deadlock

All too often in a negotiation no matter what negotiation styles or negotiating techniques you are using, when we encounter a deadlock we may want to just give up. After all, a deadlock sure looks like something that is going to prevent both sides from ever being able to successfully reach a deal. However, I've got some good news for you. It turns out that every deadlock can be broken; you just need to know how to go about doing it...

Go Away And Come Back

Deadlocks happen. It's how you deal with them that really matters. When you are faced with a deadlock, one of the easiest things to do is to sidestep the issue. Agree with the other side of the table that the issue that is causing the deadlock is a big issue. Then suggest that both of you table that issue and instead focus on other issues.

By doing this you can prevent the negotiations from grinding to a halt. Instead, you'll be able to continue to make progress on the other issues. Generally the other side will be willing to go along with this strategy.

The goal here is to eventually come back to the issue that was causing the deadlock. The hope is that because you've been able to make progress on the other issues and because some time has passed, what was a big deal is no longer such a big deal. With a little luck, the hostility surrounding this deadlock causing issue will have evaporated.

Use Concessions

A deadlock will cause a negotiation to grind to a halt. What you need to do in order to break the deadlock is to find a way to get the negotiations moving once again.

A great way to make this happen is to make some small concessions to the other side. Give in on some issues that you really don't care about. Once you've done this, ask them to make some concessions to you.

This back and forth of concessions is how you can get things rolling once again. With just a bit of momentum, you may be able to get up enough speed to be able to find your way around the issue that caused the deadlock.

Go "Off The Record"

A deadlock happens when you and the other side of the table can't come to an agreement on an issue. A lot of what has caused the deadlock to occur has to do with the personalities that are involved.

One way to break this deadlock is for you to go "off the record" and reach out to people who have not been involved in the negotiations. Since they were not involved in the discussions that led up to the deadlock, they may be able to show you a way around the deadlock.

What All Of This Means For You

To any negotiator, a deadlock can be a scary thing. It sure looks like the negotiations are going to end without you being able to reach a deal with the other side of the table. However, it turns out that every deadlock can be broken.

In order to break a deadlock, a good first step is to try to sidestep the deadlock causing issue. Go on and deal with other issues and then come back to deal with the "big" issue. You can also make a series of small concessions to the other side and get them to do the same. Once things have started to move again, a deal may now be in sight. Finally, you can always go "off the record" and appeal for help from people at higher levels in both organizations.

Don't let a deadlock halt your next principled negotiation. Instead, by taking the time to understand the people who are involved in the negotiations you will be able to find a way to break the deadlock. Get good at doing this and every negotiation that you are involved in will be able to end in you reaching a deal with the other side.

Source: http://www.blueelephantconsulting.com/