Saturday, December 13, 2014

‘Free The Nipple’

A new film blurs the lines of art and real life as it follows the social-media fight for women’s right to go topless.
In a world where the genitalia of millions of women are mutilated every year to discourage premarital sex, the double standard that men can be topless where women can’t—on beaches, television, and Instagram—seems a mild injustice.

But in many Western countries, that injustice has sparked a popular movement called Free the Nipple, with celebrities like Miley Cyrus and Cara Delevingne raising awareness on social media about breast censorship and the greater issue of gender inequality.

Now, a new film reimagines the online movement as an army of female revolutionaries fighting police and the patriarchy for the right to unfurl their breasts on America's streets, subways, and social media sites.




Out today, Free the Nipple tells the story of a young, relentlessly earnest female journalist, With (Lina Esco), whose reporting on women protesting topless in New York City leads her to cross the line from journalistic observer to equal rights crusader. With is enchanted by Liv (Lola Kirke, sister of Girls star Jemima), a feminist activist who provides an insider’s view of the cause and the obstacles she faces even in liberal New York City, where it has been legal for a woman to be topless in public since 1992.

With presumes that the liberated nipple story will be her Watergate, making her career as a scribbler. As she types feverishly on the floor of her apartment, we see a montage of news clips—the mass shooting in a Colorado movie theater during a showing of The Dark Knight Rises, Janet Jackson’s infamous Super Bowl nip-slip—exposing a culture where sex is stigmatized more than violence. Why is it okay to show so much blood and gore on TV and in Hollywood movies, but ban images of barely bare-breasted women breastfeeding on Instagram?

It’s a good question, but when With submits her passion project to her boss at News Corp—the stereotypical grey-haired dinosaur in a suit who just doesn't get it—he looks down his long nose and thrusts the hard copy in her face. “If you’re in this to change the world, you’re in the wrong business,” he says before showing her the door, in one of the movie’s many ham-handed and clichéd scenes.

Of course With wants to change the world, so she becomes a feminist activist, galvanizing a troop of women to take the movement national and break free from their shackles (in this case, their bras).

“The nipple has become the Trojan Horse for a bigger dialogue to begin about inequality and oppression,” says the 29-year-old Esco, an actress who, like her character, is passionate, relentlessly earnest (it’s more endearing in real life), and who paused her career to focus on activism. (Free the Nipple is Esco’s directorial debut).

Indeed, it was Esco who introduced the movement to celebrities, writing about it in the Huffington Post. Days after her editorial was published, Miley Cyrus tweeted a picture of herself with a fake nipple over her eye to @freethenipple. (Cyrus and Esco met while working together on the 2012 film LOL).




Source: http://www.thedailybeast.com/


Wednesday, December 10, 2014

The 10 Most Watched Ads on YouTube in 2014

Nike's World Cup spots outplayed all other advertising on YouTube in 2014, taking the No. 1 and No. 2 slots on Adweek and Google's YouTube Ads Leaderboard list for the year, ranking the most-viewed commercials posted to the video site.

Budweiser and its dogs also did well, with its "Puppy Love" Super Bowl spot placing third and its "Friends Are Waiting" responsible drinking ad coming in ninth.

The top 10 ads earned a combined 425 million views and accounted for more than 1 billion total minutes of viewing time (that's about 1,900 years)—54 percent more than last year's top 10. They were also 47 percent longer this year, averaging three minutes in length. Nike "Winner Stays," at No. 1, clocks in at 4:12. (It was a big year for live sports in general, with Super Bowl, Olympics and World Cup ads all making the list.)

We also have a Voice op-ed from Lisa Gevelber, vp of ads marketing at Google, which you can read here: When Ads on YouTube Aren't Ads at All

See all 10 spots below. Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. Among the ads not meeting the standards of that methodology: American Greetings, Wren, Save the Children and John Lewis.

10. https://www.youtube.com/watch?v=DwaAFSiBedU
9. https://www.youtube.com/watch?v=eubWYPhcEEo
8. https://www.youtube.com/watch?v=57e4t-fhXDs
7. https://www.youtube.com/watch?v=oxhSnNZH3Rk
6. https://www.youtube.com/watch?v=u2HD57z4F8E
5. https://www.youtube.com/watch?v=PUKMUZ4tlJg
4. https://www.youtube.com/watch?v=XjJQBjWYDTs
3. https://www.youtube.com/watch?v=uQB7QRyF4p4
2. https://www.youtube.com/watch?v=Iy1rumvo9xc
1. https://www.youtube.com/watch?v=3XviR7esUvo




Source: http://www.adweek.com/

Tuesday, December 2, 2014

Nye's Polonaise will close after 65 years

The owners of Nye's Polonaise Room on Monday told employees that they plan to close the bar, a Northeast Minneapolis institution, next year.

The bar and restaurant, located just across the Hennepin Avenue bridge from downtown, is owned by brothers Tony and Rob Jacob. The Jacob brothers bought the bar and restaurant in 1999.
"We have made the decision to close Nye's after careful consideration," Rob Jacob said Monday. "In recent years, business has fallen off and it's been difficult for us to stay competitive."

Nye's will close in late summer or early fall.
Restaurants don't generally give advance notice of closures, but Jacob said the company decided to go against the grain out of respect for the bar's 35 employees. Nye's workers are members of Local 17 of the Twin Cities Hospitality Union.

The brothers also hope the announcement will inspire customers to come in for one last round. That kind of approach helped Chicago-based Hot Doug's — like Nye's, a local institution — drum up huge business before it closed earlier this year.
"It's the end of an era and we want to do it the right way," Jacob said. "It was time for Nye's to quit while we were ahead."

Rob Jacob said that he and his brother have not yet decided what they will do with the property.
Nye's was founded in 1950 by Al Nye. The decor, menu and even a portion of the clientele has gone on largely unchanged since that time.

Its unstinting retro flair has earned the restaurant and watering hole national recognition. In 2006, Nye's was named best bar in America by Esquire Magazine, which wrote:
"More accurately, it is the two best bars in America -- Nye's Bar, known as the "Old Side" to its ancient staff and unshifting regulars, and the upscale bordello kitsch of the Polonaise Room -- connected through their shared fire wall by a pair of swinging doors."

Source: http://www.bizjournals.com/