A few things are bound to to stay the same though; but webmasters, developers, and business owners should expect more challenges in the year to come. Here’s a sneak peek of Ecommerce website developments to watch out for.
More Customers Going Mobile
The handheld device mania has only seen the beginning in smarter phones and tablets. With huge companies such as Apple and Samsung leading the way toward the smartphone revolution, expect more traffic coming from the mobile end. Business owners should really think about investing in a responsive web design to cater to this trend.
Responsive websites appear more crisp and clear on smartphones as compared to non-responsive designs. Navigation would also be different and thus affect a user’s overall experience. Loading times as well as image resolutions are also something to consider when contemplating about this concept. But ultimately, the decision to go mobile will depend on the company and its specific objectives.
Personalized Marketing and Upsell Strategies
In the long forgotten days, many Ecommerce websites simply targeted their market by way of standardized email subscriptions or brochures. In recent years, it’s become more and more important to tailor sales strategies to individual customers. This is mainly due to the many emerging businesses offering the same products and/or services.
Oftentimes, it’s no longer a competition between the merchandise themselves but rather, between the quality of service provided. To better capture a fussy market, tactics like instant chat help and 24-hour customer assistance would certainly add a few positive points to the cart. Another great way of personalizing the user experience is through the power of simple pop-ups. May websites use this up-sell method of offering the customer related content or up-sells based on what he has purchased or viewed before.
Source: http://tweakyourbiz.com
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