Facebook Introduces Mobile Video Ads

Facebook announced recently it will introduce video ads on its mobile iPhone and Android apps. For now, that advertising service will be marketed primarily to other app developers. Facebook mobile video ads might show a video demonstrating how another application works, for example.
In an announcement on the official Facebook Developer Blog, software engineer Radu Margarint wrote:

Potential customers will be able to click play to watch a video featuring your mobile app before installing the app. Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs.

Advertisers will bid for the new video ads on a cost per action basis. This means advertisers will pay only when a customer downloads and installs their app.
It’s uncertain how this bidding concept might eventually apply to other products and services. However, the new feature suggests Facebook is actively pushing toward more ad revenue from its mobile presence.

Source: http://smallbiztrends.com