- Your Website – People can find your website through a number of ways. They can search for information in your niche or be led to your site by a link in your e-mail correspondence. They might even find your website through paid ads. Whatever it takes, you need to put your brand out there and lead people to your website.
- Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content.
- Social Media – Social media websites present a unique opportunity for online marketers. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.
- Review Sites – Sites like Yelp allow your customers to rate your business so that others can see how valuable your service is and want to do business with you too.
- Online Listing Websites – These include Google Places, Bing Local, and YellowPages.com. Some listing sites are more valuable than others, but they all give you another place to connect with potential customers.
- Third-Party Niche Websites – Guest blogging and writing guest articles for other sites within your niche allow you opportunities to reach your target audience where they are already hanging out.
Source: http://www.smallbusinessmavericks.com
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