Marketing From Your Genius

Your genius is a combination of your passion, what you really love to do, your expertise, which is how much time did you spend studying the subject and your talents, something you are naturally good at just by being you. When you combine all three elements, you can come up with something unique and special that becomes your signature offer other people can greatly benefit from.

Most people know about their passion and have a generally good idea about what they love to do. What stops them from pursuing their passion however is the question, how can I take my genius and turn it into something marketable that people will actually buy. The trick is, know who your buyers are, know what they need and really care about their success and well being. This is not about what you think can be beneficial to them, but rather what is it they already know and recognize as valuable. The other trick is not to lose yourself or your passion in the process of crafting your marketing message. You are not just catering something to their needs, you are creating something beneficial for them, primarily using your unique skills and abilities.

The big question is, on one hand you have your unique genius, on the other hand you have your clients and their needs. How do you marry the two without losing anything crucial in the process? The danger with making it all about your clients and their needs is losing yourself in the process, which in the end will not bring you the true success you're looking for. It may make you money and keep you busy, but will you really feel satisfied and fulfilled? That is a completely different question.

On the other hand, if you only focus on what you want and what you love to do without taking into consideration the needs of others, you won't get many clients. People will have hard time recognizing how can they benefit from your services and at the very best acknowledge you for following your passion and wish you good luck in your next endeavor. Plus, you will not get the deep satisfaction of knowing that your hard work has impacted someone's life, which is one of the biggest ingredients for happiness.

When you share your message with others, people want to hear your unique personal input into your message. The message itself they can probably hear elsewhere, however, the way you say it can only be unique to you. And because you delivered it differently, some people will only hear it and get it when you say it in your own unique and special way.

Source: http://www.CourageousMessage.com